PRIVACY POLICY
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our website you are accepting and consenting to the practices described in this policy. For the purpose of the European Data Protection Regulations (‘GDPR’) and the Data Protection Act 2018 (the Act) and, the data controller. This Privacy Statement explains how we process your information and your rights under both DPA and GDPR.

Personal Information
Personal information is any information that can be used to distinguish, identify or contact a specific individual. This information can include an individual’s opinions or beliefs, as well as facts about or related to the individual.

Business contact information and other publicly available information are not generally considered personal information.

Accountability
WCKDRZR is responsible for all personal information under its custody or control, including information which it may transfer to a third party for processing. It has a designated Privacy Officer to oversee the handling of personal information.

The Privacy Officer may be contacted at:
Flat A,
Duck Lane
London
W1F 0HT
Email: privacy@wckdrzr.com

WCKDRZR is responsible for all personal information sent to third parties for processing or to service providers who provide services to WCKDRZR. WCKDRZR requires any such third parties to use the personal information only for the purposes for which it is provided to them and to protect the security of the personal information in accordance with privacy laws.

Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site: any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try and prevent unauthorised access.

Your Rights
You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at privacy@wckdrzr.com.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your Rights under Data Protection Law
We operate under the Data Protection Act 2018 (‘DPA’) and the European General Data Protection Regulation (‘GDPR’).

The DPA and GDPR apply to ‘personal data’ we process, and the data protection principles set out the main responsibilities we are responsible for.

We must ensure that personal data shall be:

a) Processed lawfully, fairly and in a transparent manner.

b) Collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.

c) Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.

d) Accurate and where necessary kept up to date.

e) Kept for no longer than is necessary for the purposes for which the personal data are processed. We operate a data retention policy that ensures we meet this obligation. We only retain personal data for the purposes for which it was collected and for a reasonable period thereafter where there is a legitimate business need or legal obligation to do so. For detail of our current retention policy contact our privacy officer at privacy@wckdrzr.com.

f) Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures

We ensure lawful processing of personal data by obtaining consent; or where there is a contractual obligation to do so in providing appropriate products and services; or where processing the data is necessary for the purposes of our legitimate interests in providing appropriate products and services. In the majority of cases we process personal data based on your contract with us. In other cases, we process personal data only where there are legitimate grounds for so doing. To meet our Data Protection obligations, we have established comprehensive and proportionate governance measures.

We ensure data protection compliance across the organisation through:

a) Implementing appropriate technical and organisational measures.

b) Maintaining relevant documentation on processing activities.
c) Implementing measures that meet the principles of data protection by design and data protection by default including data minimisation, pseudonymisation, transparency, deploying the most up-to-date data security protocols and using data protection impact assessments across our organisation and in any third-party arrangements.

Under the GDPR you have the following specific rights in respect of the personal data we process:

1. The right to be informed about how we use personal data – This Privacy Statement explains who we are; the purposes for which we process personal data and our legitimate interests in so doing; the categories of data we process; third party disclosures; and details of any transfers of personal data outside the UK.

2. The right of access to the personal data we hold. In most cases this will be free of charge and must be provided within one month of receipt.

3. The right to rectification where data are inaccurate or incomplete. In such cases we shall make any amendments or additions within one month of your request.

4. The right to erasure of personal data, but only in very specific circumstances, typically where the personal data are no longer necessary in relation to the purpose for which it was originally collected or processed; or, in certain cases where we have relied on consent to process the data, when that consent is withdrawn and there is no other legitimate reason for continuing to process that data; or when the individual objects to the processing and there is no overriding legitimate interest for continuing the processing.

5. The right to restrict processing, for example while we are reviewing the accuracy or completeness of data or deciding on whether any request for erasure is valid. In such cases we shall continue to store the data, but not further process it until such time as we have resolved the issue.

6. The right to data portability which, subject to a number of qualifying conditions, allows individuals to obtain and reuse their personal data for their own purposes across different services.

7. The right to object in cases where processing is based on legitimate interests, where our requirement to process the data is overridden by the rights of the individual concerned; or for the purposes of direct marketing (including profiling); or for processing for purposes of scientific / historical research and statistics, unless this is for necessary for the performance of a public interest task.

8. Rights in relation to automated decision making and profiling.

Non-personal Information

Use of Cookies on Our Site

WCKDRZR uses “cookies” to personalise your online experience with our website and as a convenience feature to save you time. A cookie is a text file that a user’s web browser places on their hard drive for record-keeping purposes and sometimes to track information about users. Cookies cannot be used to run programs or deliver viruses to your computer. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you choose to decline the use of cookies, you may not be able to fully experience all of the interactive features that are part of the website.

Display Advertising, Re-marketing & Audience Data

WCKDRZR may use:

Third party vendors, including Google, to show our ads on sites across the Internet and re-marketing with Google Analytics and other platforms to advertise online.

Display advertising to show relevant offers to our website visitors.

Third party vendors (including Google), first party cookies (e.g., Google Analytics cookie) and third-party cookies together to inform, optimise, and serve advertisements based on someone’s past visits to our website.

Data from Google’s Interest-based advertising or third-party audience data (e.g., age, gender, and interests) with Google Analytics.

You may opt ­out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Preferences Manager, or you can opt out of interest-based ads by Google through Ads Settings. When you opt out, you will still see ads, but they may not be related to factors such as your interests, previous visits to other websites, or demographic details.